V is Here! Coca-Cola® Zero Sugar Welcomes Global Superstar BTS V as New Brand Ambassador!

BTS V for Coca-Cola Zero Sugar. Image Courtesy of Coca-Cola Philippines

The wait is over! V of 21st century pop icons BTS has officially joined the Coca-Cola Zero Sugar family -- bringing his unmatched artistry, signature charisma, and captivating energy to the #AllOutSarapWithZeroCalories campaign in the Philippines.

V (Kim Taehyung), a renowned singer, songwriter, and member of BTS, is set to take refreshment to the next level as the newest ambassador for Coca-Cola Zero Sugar. On November 17, 2025, Coca-Cola lit up its official social media channels with a striking first campaign visual -- the global superstar showcasing his signature cool gaze alongside the bold, refreshing taste of Coke® Zero Sugar.

V’s authentic and magnetic presence – defined by his artistic depth, effortless charm, and uncompromising spirit – is the perfect embodiment of the Coca-Cola Zero Sugar campaign: celebrating life’s best moments, all-out, with zero guilt.

From Tease to the BTS V’s Coke Zero Takeover

Last November 14, curious-eyed fans were treated to a teaser where the iconic Coke fizzles swirled into the silhouette of “V,” setting social media abuzz with anticipation. Now, the reveal is here and it’s unapologetically bold.

Image Courtesy of Coca-Cola Philippines

Stepping into a new dynamic chapter, V looks ahead to exciting projects much like Coca-Cola Zero Sugar’s bold and uncompromising flavor.

Spot V’s Coke Zero Sugar Campaign All Over the City

Starting this November 2025, BTS V’s Coca-Cola Zero Sugar campaign will be unmissable across some of the city’s most vibrant touchpoints: from the streets of Bonifacio Global City (BGC) to the massive billboards along , , and .

Pro tip! Snap your own photos of these visuals and share them using #AllOutSarapWithZeroCalories and #CokeZeroSugar to join the celebration online.

Zero Compromise. All-Out Taste.

Since his debut as BTS in 2013, V has been celebrated for his captivating charm and distinct low-pitch voice; and now, his dynamic energy meets the bold taste of Coca-Cola Zero Sugar. Like the artist himself, Coke Zero Sugar delivers all-out sarap (deliciousness) without the calories, the perfect choice for those seeking great taste with no compromise and added sugar.

Want to bring the cool, confident energy of V to your everyday moments? Grab your Coke Zero Sugar today at the Coca-Cola Flagship Store online or pick a case or two at convenience stores and supermarkets near you.

Stay tuned for more surprises from V’s Coke Zero Sugar campaign by following the official pages of Coca-Cola Philippines on Facebook and Instagram for the latest updates.

Visit https://www.coca-cola.com/ph/en to learn more about Coca-Cola Philippines.