Creating Healthy Smiles: LISTERINE Supports Life-Changing Cleft Treatments with Operation Smile and Watsons!
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| Help fund the speech therapy for children with cleft lip and cleft palate through this campaign! |
What if something as simple as mouthwash could help a child speak for the first time -- or smile without fear? That’s exactly what the Healthy Smiles Start with LISTERINE campaign is making possible. With thousands of Filipino children still waiting for surgery and care for cleft lip and palate, LISTERINE, in partnership with Watsons and Operation Smile Philippines, is turning everyday habits into opportunities to change lives -- one smile at a time.
I recently had the privilege of attending the “Healthy Smiles Start with LISTERINE” event held last May 21 at Watsons SM Mall of Asia, hosted by one of my favorite social media personalities -- Macoy Dubs. It was more than just a campaign launch -- it was a celebration of hope, healing, and community action. We heard stories from cleft care beneficiaries, including Ramon Solas, who now works with Operation Smile Philippines after once being a patient himself.
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| Macoy Dubs hosting the event |
Here's a quick glimpse into my experience at the “Healthy Smiles Start with LISTERINE” event:
The energy was high, the stories were powerful, and the mission was clear: help more children smile with confidence.
This year, LISTERINE strengthens its partnership with Watsons and Operation Smile through this regional campaign across Asia Pacific. The goal? Raise awareness about cleft conditions, fund critical cleft care services, and promote oral health and hygiene education.
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| Help transform lives of kids with cleft condition! |
One of the campaign’s most impactful features is also the simplest:
From April 17 to December 31, 2025, for every Listerine bottle purchased at Watsons (up to the first 50,000 bottles), Php10 will be donated to Operation Smile to support speech therapy for children with cleft lip and palate.**DOH-FDA CCHUHSRR Permit No. 0305 s. 2025
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| Php10 will be donated for every Listerine bottle purchased at Watsons |
That’s one small act with a big heart turning your daily oral care routine into an act of kindness. Shoppers can pledge support and look for donation-marked LISTERINE bottles.
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| Pledge support through your Listerine purchase at Watsons |
With Watsons’ strong presence across the country, we're proud to help LISTERINE bring this movement to life and expand its reach to communities nationwide
says Lexie Coloma, Senior Manager for Corporate PR and Sustainability, Watsons Philippines.
As part of Kenvue, LISTERINE promotes holistic oral care -- brushing, flossing, and using mouthwash -- as part of everyday health.
As part of Kenvue, LISTERINE promotes holistic oral care -- brushing, flossing, and using mouthwash -- as part of everyday health.
At LISTERINE, we believe a healthy mouth is more than hygiene—it’s a gateway to confidence, dignity, and opportunity
shares Kate Bulan, Shopper Marketing, LISTERINE Philippines.
This message came alive during the event, especially as we listened to inspiring stories like that of Ramon Solas, an Operation Smile beneficiary turned staff member. Once a child who struggled with bullying and self-esteem issues due to his cleft condition, Ramon is now helping other kids walk the same path toward healing and confidence.
Thousands of children across Asia -- including Chutima (Paeng), Worapruch (Lak), Supanat (Folksong), and Wang Nianyi -- have also undergone transformative cleft care thanks to the efforts of Operation Smile and partners like LISTERINE and Watsons. Their journeys highlight not only improved health but restored hope and opportunities.
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| Representative from Listerine, Watsons, and Operation Smile joining forces to help cleft patients |
This message came alive during the event, especially as we listened to inspiring stories like that of Ramon Solas, an Operation Smile beneficiary turned staff member. Once a child who struggled with bullying and self-esteem issues due to his cleft condition, Ramon is now helping other kids walk the same path toward healing and confidence.
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| Ramon Solas, an Operation Smile Philippines beneficiary turned employee, sharing his personal life-changing experience and how this fueled him to pay it forward |
Thousands of children across Asia -- including Chutima (Paeng), Worapruch (Lak), Supanat (Folksong), and Wang Nianyi -- have also undergone transformative cleft care thanks to the efforts of Operation Smile and partners like LISTERINE and Watsons. Their journeys highlight not only improved health but restored hope and opportunities.
Children with cleft conditions face challenges like difficulty eating, speaking, and social stigma. Our partnership with LISTERINE and Watsons enables us to reach more children and create lasting change for families and communities.
says Rachelle Alovindas, Senior Officer for Comprehensive Cleft Care, Operation Smile Philippines.
Through this campaign, your purchase becomes more than a product -- it becomes a gift of healing. A chance to give a child their voice, their confidence, their smile.
So next time you’re at Watsons, grab a bottle of LISTERINE -- and be part of something truly meaningful!
Through this campaign, your purchase becomes more than a product -- it becomes a gift of healing. A chance to give a child their voice, their confidence, their smile.
So next time you’re at Watsons, grab a bottle of LISTERINE -- and be part of something truly meaningful!
