 |
| Knorr Crispy Breading Mix launch |
Unilever Food Solutions officially introduced Knorr Crispy Breading Mix through a live, game show–style culinary event held at Whitespace Manila on January 28. The launch, called the All-in-One Crispy Challenge, brought together chefs, creators, and members of the media for an interactive experience centered on fried chicken.
Instead of a traditional product presentation, the event featured kitchen-inspired challenges designed to show how the new breading mix performs in real cooking situations.
Hosted by Vanna Reyes and Ninong Ry, participants went head-to-head in fast-paced mini games inspired by the core benefits of Knorr Crispy Breading Mix -- madali, matipid, at malutong.
 |
| Host Vanna Reyes, Chef Kenneth Cacho, Eduardo Jos, and Ninong Ry |
Each challenge highlighted common kitchen concerns such as preparation time, cost control, and consistency, especially relevant for food operators managing busy kitchens.
Built for Real Kitchen Operations
For culinary professionals and food operators, the event offered a closer look at how Knorr Crispy Breading Mix helps simplify preparation while ensuring consistent crispiness.To build a strong food business, operators need to manage costs, elevate their dishes, and work efficiently without spending all their time on prep
said UFS Country Executive Chef Kenneth Cacho.
We know the significant effort that chefs put in to perfect their Fried Chicken recipes. Knorr Crispy Breading Mix removes the guesswork and tedious preparation steps, so that chefs can focus on creating and serving delicious dishes to their clientele. With Knorr Crispy Breading Mix, we help make their operations madali, matipid, and ensure their fried dishes stay malutong.
 |
| Chef Ken showcasing how easy to use the Knorr Crispy Breading Mix |
One of the key features highlighted during the event was the product’s simple preparation process. There is no need for multiple ingredients or eggs -- just add water -- making it easier for kitchens to streamline workflow without compromising quality.
Hands-On Experience with Practical Results
The interactive format allowed participants to experience firsthand how the breading mix works during fast-paced kitchen situations. |
| Challenge Winners! |
We want our creators and media partners to really see and feel how our newest product makes life easier for food operators. With Knorr Professional Crispy Breading Mix, there’s no need for multiple ingredients or eggs just add water and you get consistently crispy chicken every time
Cacho adds.
The product was also shown as a flexible base that can be easily elevated depending on the dish, making it suitable for a variety of fried creations.
Beyond the kitchen challenges, the event served as a gathering of chefs, creators, and industry partners. I met Vanna Reyes, Ninong Ry, Chef Rosebud Benitez, and Chef Boy Logro during the event, adding a personal highlight to the overall experience.
Through a fun and interactive game show format, Unilever Food Solutions showcased how Knorr Crispy Breading Mix supports easier preparation, cost efficiency, and consistent quality. The All-in-One Crispy Challenge offered a clear look at how the product fits into real kitchen operations -- practical, efficient, and focused on delivering crispy results every time.
The product was also shown as a flexible base that can be easily elevated depending on the dish, making it suitable for a variety of fried creations.
Supporting Food Operators Nationwide
According to UFS Philippines Food Research and Development Manager Eduardo Jos, the launch reflects the brand’s continued support for food operators across the country.Knorr Crispy Breading Mix helps operators work faster, manage costs better, and achieve the crispiness their customers love. At UFS, we are with our operators every step of the way to help them succeed and deliver consistent quality fried dishes.
Beyond the kitchen challenges, the event served as a gathering of chefs, creators, and industry partners. I met Vanna Reyes, Ninong Ry, Chef Rosebud Benitez, and Chef Boy Logro during the event, adding a personal highlight to the overall experience.
 |
| Fun photo with Chef Rosebud, Ninong Ry, and Chef Boy Logro |
Through a fun and interactive game show format, Unilever Food Solutions showcased how Knorr Crispy Breading Mix supports easier preparation, cost efficiency, and consistent quality. The All-in-One Crispy Challenge offered a clear look at how the product fits into real kitchen operations -- practical, efficient, and focused on delivering crispy results every time.
